BSB60520 Advanced Diploma of Marketing and Communication

Program Details:

Qualification Code & Name: BSB60520 Advanced Diploma of Marketing and Communication

Qualification Description:

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Qualification Requirements: Total number of units = 12

• 4 core units, plus
• 8 elective units

Delivery Mode/s:

Zoom online-based face to Face blended learning -online (Moodle) Check the timetable with student services.

Units of Competency:

Core Units:

BSBMKG621 Develop organisational marketing strategy

BSBMKG622 Manage organisational marketing processes

BSBMKG623 Develop marketing plans

BSBTWK601 Develop and maintain strategic business networks

Elective Units

BSBMKG624 Manage market research

BSBMKG625 Implement and manage international marketing programs

BSBMKG626 Develop advertising campaigns

BSBMKG627 Execute advertising campaigns

BSBCRT512 Originate and develop concepts

BSBCRT611 Apply critical thinking for complex problem solving

BSBFIN501 Manage budgets and financial plans

BSBLDR601 Lead and manage organisational change

Entry Requirements: Entry to this qualification is limited to those who:

Have completed BSB52415 Diploma of Marketing and Communication

or

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have four years equivalent full-time relevant work experience.

Pathways:

Students undertaking BSB60520 Advanced Diploma of Marketing and Communication may exit study at this point or progress as follows:

Complete a dual qualification – BSB60420 Advanced Diploma of Leadership and Management

Apply for advanced standing to university study in Marketing and Communications

Career Opportunities:

Graduates may work in the following occupations:

Marketing director

Marketing strategy manager

International marketing director

Specialist marketing and communications project leader