BSB50620 Diploma of Marketing and Communication

Program Details:

Qualification Code & Name: BSB50620 Diploma of Marketing and Communication

Qualification Description:

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Qualification Requirements: Total number of units = 12

• 5 core units, plus
• 7 elective units

Delivery Mode/s:

Zoom online-based face to Face blended learning -online (Moodle) Check the timetable with student services.

Units of Competency:

Core Units:

BSBMKG541                      Identify and evaluate marketing opportunities

BSBMKG542                      Establish and monitor the marketing mix

BSBMKG552                      Design and develop marketing communication plans

BSBMKG555                      Write persuasive copy

BSBPMG430                       Undertake project work

Elective Units

Group A – Marketing

BSBMKG543                      Plan and interpret market research

BSBMKG544                      Plan and monitor direct marketing activities

BSBMKG545                      Conduct marketing audits

BSBMKG546                      Develop social media engagement plans

Group B – Transferable Skills 

BSBCMM511                      Communicate with influence

BSBCRT512                        Originate and develop concepts

BSBDAT501                        Analyse data

Entry Requirements: Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing and Communication


Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have two years equivalent full-time relevant work experience.


Students undertaking BSB50620 Diploma of Marketing and Communication may progress through the Marketing and Communications Pathway as follows:

BSB50620 Diploma of Marketing and Communications to

BSB60520 Advanced Diploma of Marketing and Communications and/or

BSB60420 Advanced Diploma of Leadership and Management

Career Opportunities:

Graduates may work in the following occupations:

  • Marketing manager
  • Advertising coordinator
  • Customer service manager
  • Media planner




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