BSB40820 Certificate IV in Marketing and Communication

Program Details:

Qualification Code & Name: BSB40820 Certificate IV in Marketing and Communication

Qualification Description:

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Qualification Requirements: Total number of units = 12

• 6 core units, plus
• 6 elective units

Delivery Mode/s:

Zoom online-based face to Face blended learning -online (Moodle) Check the timetable with student services.

Units of Competency:

Core Units:

BSBCMM411                      Make presentations

BSBCRT412                        Articulate, present and debate ideas

BSBMKG433                      Undertake marketing activities

BSBMKG435                      Analyse consumer behaviour

BSBMKG439                      Develop and apply knowledge of communications industry

BSBWRT411                       Write complex documents

Elective Units

Group A – Marketing 

BSBMKG431                      Assess marketing opportunities

BSBMKG432                      Research international markets

BSBMKG434                      Promote products and services

Group B – Transferable Skills

BSBCRT411                         Apply critical thinking to work practices

BSBCRT413                        Collaborate in creative processes

BSBESB404                         Market new business ventures

Entry Requirements: No entry requirements for this qualification.


Students undertaking BSB40820 Certificate IV in Marketing and Communications may progress through the Marketing and Communications Pathway as follows:

BSB40820 Certificate IV in Marketing and Communications – to

BSB50620 Diploma of Marketing and Communications to

BSB60520 Advanced Diploma of Marketing and Communications and/or

BSB60420 Advanced Diploma of Leadership and Management

Career Opportunities:

Graduates may work in the following occupations:

Marketing officer

Advertising account coordinator

Sale and customer service officer

Social media officer

Media assistant


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